Batik innovation continues to defend the modern market. Without charging standard in traditional batik, fashion house collection launches new Allure: batik-patterned pieces.
Working together with fresh fruit drinks products Buavita, embroidery Allure successfully combines fresh fruit on top-quality pieces of batik. Fresh colors combine modern batik clothing pieces to create truly stylish and elegant impression.
“We regard it as a challenge, made entirely of batik designs inspired from fresh fruits native Indonsia,” said Ade Kartika, Deputy Director of Allure Batik on the sidelines of the launch his latest collection Atrium Senayan City, Saturday, March 6, 2010.
Batik fresh fruits like mangoes, apples, oranges, is made with high quality materials such as silk, siffon, and habutai. There are four design options for adults, and eight designs for the children.
On that occasion, Ade said that Allure Batik soon renamed Alleira Batik, in accordance with its international brand.



